how to use FloDesk to start a free newsletter list and why you should begin today
Did you know that newsletters give you the highest ROI of anything? Some experts say that for every dollar you spend you should get $30-$45 back. This isn’t to say that this will happen over time; but is just an indication of the power of a newsletter.
Add to this; 99% of users check their emails everyday.
Compared to social media; this means your work is being seen by the people who love what you do. Not lost in the endless scroll or the ever-changing algorithm.
There are lots of different platforms you can use for your newsletters, but today I’m going to talk about FloDesk*, because I love it.
I’ve used it as my newsletter platform for many years (since 2019, when they first started), and stuck with it for so many reasons. It’s beautiful, easy to use, designed for us creatives and small business owners (though many ‘big’ business owners use it too).
And, importantly, it has a capped price regardless of how many subscribers you have.
Not sure if you know this, but many newsletter platforms charge you based on the amount of subscribers you have. This might be fine when your list is less than 100 or 500, but once you start to grow and grow, you could be paying hundreds each month simply to send emails to your people.
FloDesk doesn’t do this. You pay one yearly price for all the newsletter features.
I’m not writing about all of that today, as I wanted to share how you can start growing your newsletter list, with FloDesk, for free. And why you might want to begin gathering email addresses before you’re even ready to send your first newsletter.
If you’re new to your business I know you might be scared to send emails, or even thinking you don’t need to bother.
And right now you might not need to, but I promise as your business grows then sending a newsletter (weekly, fortnightly, monthly) is one of the best ways to keep in contact, and sell your stuff.
If you start gathering those email addresses now, you’ll have them when you feel more confident to send your first email.
When I began my business (over 16 years ago), I started collecting emails at our local market stalls and events. Honestly, I wasn’t even sure why. Some little voice inside me said I should. I didn’t know how to start, but I thought it might be a good idea. I had a piece of paper and pen, and asked any potential or paying customers to add their details.
For now, let me show you how to set up your free ‘email collecting’ page in FloDesk. So, when you’re ready you can send them that first online ‘hello’!
Join FloDesk here, and follow the prompts. You don’t need to add your credit card details, as right now we’re creating a link-in-bio and an opt-in form. I’ve created a simple, lovely and easy to edit template for you here, if you don’t want to create your own. But truely the templates they have are easily customisable.
These images are a preview of what my template looks like. Once you have an account, you can edit this template with your own details.
You won’t be able to send emails to people directly from FloDesk until you signup for the paid account. This includes auto-sending any free downloads, but for now we’re gathering their email addresses only. With the link-in-bio template you can add your website address and any other places you want people to visit. But the priority here is to get their email addresses on your list.
Once you’ve started gathering your emails and are ready, then you can take the next step to sending newsletters to those people who desperately want to hear from you, and buy your things!
*please note that some links may be affiliate links, which means that I earn a small amount if you sign up to the paid account, at no extra cost to you. With FloDesk you receive 50% off your first year by using my link. I only share affiliate links for businesses that I love and use myself.
