Creative Connect

The Art of Email

Newsletter marketing
for Artists, Makers, and Creative Businesses

Grow your audience off social media, sell your work, services, workshops, artwork, online courses, and more through the power of newsletters.

No to hustle, overwhelm, not knowing what to write.

Yes to connection with your community in a real way that feels easeful, creative and nurturing (to your audience and you)!

Hi Artist, Maker, Designer, Photographer, Illustrator, Writer, Creative person!

You love what you make and create, you enjoy sharing it with the world, and now you want to take the next step towards selling it, making an income, and creating an audience of people who are waiting for your next collection to launch.

This is where newsletters, email lists, and online marketing comes into play!

Social media has been going ok, so far. Things are sometimes easy, but really, they’re getting a bit harder.

And, let’s be honest, it’s annoying and tiring keeping up with it all the time. You want to focus on doing your creative work, not having to make and post reels every day!

Yep - same here. Don’t get me wrong, I love Instagram, and know it’s value as a business owner. But it’s not enough to sustain your business, to connect with your audience or sell your work.

I’m going to tell you what I tell my artist friends when I sit down with them for a coffee, or via Instagram DMs.

(Actually, I sort of tell anyone who listens….).

Newsletters are the number one thing when it comes to running your own business!

You don’t own your audience on Instagram, Facebook, Etsy. People’s accounts are shut down, deleted, stolen, scammed every day. If you’ve never heard of it happening to someone, then your friends have been lucky.

Not to mention the way these platforms are constantly changing, and the rules you have to keep learning, the new things you have to keep doing to keep up.

The way it sometimes doesn’t matter what you did last week, because it’s not working this week.

YOU OWN YOUR OWN NEWSLETTER LIST!

This means that you can always contact them, connect with them, sell to them, write to them, share with them.

Not only that 99% of email users check their inbox every.single.day. Many check them multiple times a day.

How’s that for being in the right place.

*

Communicate, Connect and Sell

* Communicate, Connect and Sell

Start from the first steps

If you’re completely new to this, I’ll guide you from the very start of how to gather email addresses, set up a newsletter platform, write your emails and more.

  • I’ll walk you through choosing a platform for your newsletter, and how to decide what’s the best for you and your business.

  • Video and written content will teach you how to use the platform to it’s best.

    I'll be showing you FloDesk, MailChimp, SquareSpace email campaigns, and am able to add more if requested.

Build

All the tools, tips, how-tos of your newsletter list. From the opt-in, welcome email, weekly or fortnightly writing.

  • This can sometimes be the hardest step of all, but really you need to get those people, grow the list, and then nurture them.

    This module takes you through the process of gathering people, getting them to jump off social media, and your other sites, onto your newsletter list.

  • Welcome emails, nurture sequence, funnels - what do they even mean? I’ll be sharing all the ins-and-outs of this.

    And how to set up your own.

Grow

Use this valuable list of your customers to grow your business, increase sales, deepen connections, and create a community of people who love what you do and (finanicially) support your work.

  • Many people I know are scared to write their newsletters, as they think they’ll do it the wrong way.

    In this module I’ll show you how I write my newsletters, what works best, and what doesn’t. And guide you on finding your own voice to connect with your audience.

  • Oh, yep! I know us artists have a hard time doing this. Often we’re our own worst enemies.

    But newsletters are the place to overcome this, to learn how to do it in a way that feels like you, and not like your faking it or being one of those sell-out artists.

  • After you’ve sent your newsletter it’s super helpful to know what those numbers mean, and how to replicate the good things, and change the not so great things.

created especially for you as a guide to work through the whole step-by-step technical process of setting up, creating, writing, scheduling and sending your newsletters

designed so you can learn at your own pace. With a combination of written content, downloadable worksheets, video walkthroughs this course is designed to work with you to make it easy. So you can get back to your artwork.

online course with ongoing access. Start, build, grow, come back for inspiration, learn more each time. Get the benefit of any new content I add.

videos, workbooks and templates for different platforms. I’ll show you how to use FloDesk, MailChimp, SquareSpace emails, and can help with others as needed.

learn how to write and create newsletters for different artists. If you’re a textile artist, slow living writer, illustrator, potter, author, online course creator - let’s do it together. I’ve worked with lots of different artists selling and promoting their work.

learn how to read your analytics so you can continue to grow in the right direction. This isn’t a done and run thing - learn to see what works, what doesn’t, and how to keep changing as needed.

*

start, build and grow today

* start, build and grow today

$149 Australian $ / approx $99US, €90, £75.

Ongoing access to the all course content:
Ø 5 modules from setting up your newsletter platform through to selling your work.
Ø Walk-through videos, and written content.
Ø Downloadable workbooks to track analytics, brain storm ideas, and more.
Ø Bonuses that include optimising your Instagram, templates, opt-in pages and welcome sequences.

All pricing is in Australian $. You can check out the currency conversion here. Your credit card or PayPal will automatically work out the currency conversion, so you don’t need to worry about that. GST will be added for Australian customers (but it’s all tax deductible!).

FAQs

When does the course start?

During this beta phase of the course, it will start on 3rd March, 2025. You’ll receive a new module each week as the course progresses.

  • There are 4 modules, as well as bonus modules, and video walk throughs of different marketing platforms.

  • Each week will have different content, and will require various timeframes. Most will probably need 1-4 hours. This can be done all at once, or spread out over time.

    It will depend on your personal abilities, as well as how long you want to take to set it all up.

    There’s no rush - you have ongoing access to the course, which means you can spend as little time as you have each week.

  • There is no behind. We’re all doing this business thing as best as we can. Sometimes this means it takes longer to get started, or do the things we want.

    I know that newsletters are / should be a priority for business, but I also know that life, art, creativity, health, and quiet time are important to nourish.

    Go at your own pace. You have ongoing access to the course, and can come back to it when needed.

Do I need any experience?

This course is created to set you up from the very beginning - you do not need any newsletters at all, as we’ll be going over the whole process. Perfect for complete beginners.

But I also have over 15 years of experience, and know I’ll have lots of insights for those of you with smaller newsletter lists eager to grow, thrive and sell.

  • As you’re part of the beta round (hence the special pricing) I am building this course in response to what you need.

    This means that I can tailor it to the majority of people’s needs and experiences.

  • Oh, I understand that feeling. There are a lot of strange phases and abbreviations.

    I am going to simplify all of this for you. You’ll learn what you need, to create your newsletter system to work for you.

    I’ll break it all down, so you don’t need a complicated process to communicate. And you can get back to your studio.

What will I get in the course?

I’ll show you how to set up a newsletter from scratch. We’ll work through the best place for you, the options you need (and the ones you don’t need).

  • I’ll show you my favourite sites to look at, and will share video walk-throughs of each one. You’ll learn how to set them up, add your branding, create templates and welcome emails.

  • We’ll create templates so you can get straight into writing your newsletter each week.

    I’ll talk about workflows, such as welcoming, nurturing and funnels.

  • You’ll get filmed walkthroughs of how to set up and use your newsletter platform.

    Written content as needed, as well as downloadable things to help you along the way (such an trackers and such).

What if I want a refund?

As this is a digital course I don’t usually offer refunds. Having said that I always want you to be happy with what I offer, so I’m open to talking about it if needed.

  • Please don’t do this. This is my business and income. My courses are my brain, experience and lots of hard work.

    If you have a friend or artist interested in learning about this, please do send them to this page so they can purchase the course themselves.

    I will have an affiliate program coming up soon. If you’d like to connect with me, then I can offer you a link to receive a % of any purchases your friends make.

I have another question

Oh yes, please do contact me with any other questions that you have.

I want to make sure that you enrol into this course only if it’s right for you.

hello@elliebeck.com.au or via my contact form