Blog for artists, creatives, crafters and small business owners.
explore by topic
Which newsletter platform is actually the best one for small business owners to use?
If you've spent an evening with seventeen tabs open, trying to work out which email marketing platform is "the one," and closed your laptop more confused than when you started, you're in good company. Nearly every small business owner I know hits this exact wall.
Flodesk vs Squarespace: Which email marketing platform is right for you?
Choosing an email marketing platform can feel overwhelming when you're just starting out. With so many options available, each offering different features, pricing and promises, it's hard to know which one is right for your business.
How to market your creative business in less than 3 hours a week
Can you really market your creative business in less than 3 hours a week? I think it’s possible, and would love to show you how, especially if you hate the idea of marketing.
If you focussed on one thing – what would you get done….?
What could you ‘achieve’ that might make a giant difference to your business? To your creative practice? To your income?
If you knew that it might take just a couple of hours a week - would you do this?! Would you focus on just one thing and see the shift that happens?
I’ve talked about mono-tasking and multi-tasking, and in it I mention how when we multi-task what we’re actually doing is ‘task-switching’. Our brain can’t do two tasks at once, even though we feel like we are. What instead actually happens is we do both tasks, but with less attention to them.
How to create beautiful emails that your audience wants to read
Creating beautiful newsletters for artists and crafters to send, that convert to sales is simple and easy with Flodesk.
Using simple yet powerful tech tools helps to get into the flow and rhythm of writing that connects with your audience, so you’re sending emails from the heart.
Learn why you need a newsletter list, and some (secret) features inside email marketing platform Flodesk.
How to Price Your Handcrafted Products for Profit {without the guesswork}.
Working out the price to sell your hand crafted items can be difficult and sometimes even scary. This step-by-step process and simple calculator will be an excellent guide for when you’re starting out, launching a new product, or even just want to check that you’re charging enough to actually make a profit.
Remember that no profit means this is a hobby, and not an actual business that can sustain and support your arts practice or creative work.