Wow! It’s 2025 and I’m finally starting the second business I’ve been planning and dreaming about for years.
Follow along with me as I begin this journey for my new business.
Welcome!
Ok - I’m doing it. This is it. Happening now. NOW!
I have had the ideas, plans, dreams of this business for years. In my head, my heart. But also in lots of different note books, word docs, not-yet-published blog posts and even Instagram posts.
I’ve been building websites, coaching clients, sharing my experience, how-tos, knowledge and expertise for many years. Online, in-person, formally, and also casually chatting with friends at coffee shops, other creatives at exhibition openings. And more.
I’m truly super passionate about helping artists, makers and creatives start their dream business.
I want to make it as simple, straightforward, streamlined and actionable as possible for you to begin your new business. I want to make sure that you keep going.
It’s hard work. I’m going to be showing you that hard work. As a way to let you know that I’m here doing the things I’m talking about, the things I’m suggesting to you, the things that I know to work.
I’ll also be trying new things, because I like to do that.
This space for you to watch me build my business over the next 6-months. I’m going to be sharing what I do each week.
I’ll share what has worked, what’s been a waste of time, and what I should have done differently.
I’m going to show you what actions I took and the results. Things like - I sent a newsletter and got no clicks, no sales, no replies. Alongside things like I sent a newsletter and got lots of sales.
Or I scheduled a month of Instagram posts, and then only shared half of them because life fell apart.
I’m showing the scary, the real, the hard. I’m going to be super vulnerable with this.
I will be updating this document weekly, or as I work on the business. I’ll write things when I do things.
I will be honest and say this is a total experiment - this sharing with you as I go. And it’s actually really scary putting it out there, letting you see the mistakes I’m making, the behind the scenes.
I’ve never done this before. I think I’m more of a ‘look at the yay things I did’, and less of a ‘it’s all messy and I’m not making enough money’ sort of person.
* please DO NOT share this page or the document with anyone else. Please respect my work. If they’re interested please do direct them to purchase here.
Tools and resources for your newsletter
FloDesk
For my newsletters I find FD to be so easy to use, with beautiful templates and one price (regardless of how many subscribers you have).
Free to gather email addresses, before you’re ready to start sending.
Use this link for 50% off your first year*.
BioSites
Great to create link-in-bio for your socials. It’s free to use and customise.
It is owned by SquareSpace, but you don’t have to have a website or separate account with them to use it.
Canva
Want to make graphics for social media, your courses or ebooks? In fact, want to make ebooks, downloads, logos and more? Canva is the easy answer.
I’ll be sharing tutorials for how to use Canva on my blog soon, and will update here when they’re available.
SubStack
Start a free publication on SubStack. Grow your list and become part a community.
You can easily publish posts for free, send them directly to your subscriber’s inboxes.
Also has a community aspect so you can share other writers and they can share your page. As well as the bonus of turning it into a paid publication if you want.
MailChimp
Offers a free plan for up to 500 subscribers. With limitations to what you can do - no automations or custom templates.
This is a great way to start as they have some good analytics available to get to know your audience (opens, clicks, etc).
But once you upgrade the costs rise dramatically. So keep this in mind.
I do have solutions for moving to a lower-priced option when you’re ready for that next step.
Your own email system.
I have a lot of clients who use their own regular email to send newsletters to their clients, customers and lists.
This is more manual work, but if you’re starting out and don’t want to join any platform this is a great option.
I’ll share a how-to on my blog soon.
